David Meerman Scott, a Boston resident and author, blogged about a water main break back in 2010 before the Boston Globe even had a chance to. When a Globe reporter was searching for people to interview online, they came across David's blog post and immediately interviewed him for a cover story. By writing about breaking news on a blog, it makes you a good media source.
Source: http://www.huffingtonpost.com/dan-schawbel/small-business-media-atte_b_1084367.html
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