The slogan emblazoned across the aluminum body of this 1976 GMC Coach says all and nothing at once: Easiest Travel on Earth. This, like many other advertising slogans, was carefully crafted to convey a sense of comfort, authority, and convenience without risk. Was this bus truly the easiest way to travel on the entire earth? Uncertainly. Years ago, we purchased some slakey beverages of a forgotten brand but remembered slogan. That slogan was this: One of America?s two great beers. So it goes. A on?
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