Why You Should Be Doing A Trademark For Your Company ? Legal ...

Doing business in the world is changing largely because of internet marketing and the opportunities that now exist to business anywhere in the world. With these developments in the world in order to help protect your company, one must ensure that his or her business or company trademark has been registered. For those that are newcomers to this aspect of business here is some information about trademarks.

What can be trademarked? Anything can be trademarked; from companies to specific products. Any business organization or company may create and use a logo or brand as a trademark as long as it is brand that is not abusive. The name can be used to describe the product?s quality or even what it contains. It serves the main purpose of distinguishing one market entity from other players in a similar field. Upon trademarking your business, you effectively reserve rights to these elements, in such a way that no one else can use them.

There are a few steps involved, if you want to trademark. The checking process always comes first. As a beneficiary of protection under intellectual property law, using any of the elements of a trademarked product can result in an infringement of this very law, which has serious implications. So before you pick a brand name, you have to check if any logo, phrase or word is trademarked. You have two options in this regard. The more effective procedure would be to employ the NUANS performed by a professional company. The results are more direct, with its reliability based on its ability to locate more phonetically relevant trademarks-similar to your search. The other would be the CIPO website search, which is unofficial. Its efficacy is more reliant on your skills as a searcher, so the results usually vary.

After doing a successful search, then you can get a unique brand name and apply for trademark registration by fax, mail, or placing an online order. The registration process may take anywhere from a year, to a year and a half, but after you?ve been included in the Trademarks Register of the Trademarks Office of the Intellectual Property Office of Industry ? then its advantages make it worth the wait. Having a trademark protects you against intellectual property theft. What this does, is to give you a distinct market presence.

Trade marking, and registration are optional at most places, but, albeit recommendable-for the precise reason that they give you legal protection against a winding list of potential trademark misuse. The registration process may take anywhere from a year, to a year and a half, but after you?ve been included in the Trademarks Register of the Trademarks Office of the Intellectual Property Office of Industry ? then its advantages make it worth the wait.

The Trade-mark Shop is a full-service, one-stop shop for everything to do with trade-marks. Get a Canadian trademark by visiting www.trademarkshop.ca.

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